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MÄD

Background

There’s an increasing number of food delivery services appearing in Phnom Penh, yet most (if not all) suffer from various customer pain points such as extensive delays, cumbersome app designs, lost drivers, and a significant number of headache-inducing errors.

2021

Problem

The key value propositions that we developed built on the unique end-to-end vertical integration of EFG, including full-time drivers, bikes, equipment, kitchens, and even raw materials delivered to the kitchens.

Based on the existing capabilities of the client, we build an app that can deliver multiple brands in one order, super fast and free delivery.

Design

We did a design process that started with defining the brand and brand values and rolled that down all the way to the interface of the app.